Are you a trailblazing marketing maven with a passion for driving change on a global scale?  ORT America is looking for a highly motivated and creative marketing professional to lead our marketing department. We are seeking a forward-thinking, collaborative, and open-minded candidate to join the senior leadership team of a dynamic fundraising organization that supports educational programs around the world.

As the Director of Marketing, you will not only lead a dynamic marketing department but also become an integral part of our visionary senior leadership team.  Working in close partnership with global team members, the marketing director will develop and implement strategies that promote ORT in the U.S. and around the world, build brand recognition and visibility, and support fundraising initiatives globally, nationally and regionally.

The successful candidate will be able to work with diverse colleagues and deliver on developing creative and effective marketing campaigns using diverse channels to reach a broad range of audiences.

About ORT

ORT America is the largest fundraising organization for World ORT, a global educational organization established in 1880.  ORT has provided access to educational resources and job training in under-resourced communities in 39 countries including Israel, throughout the former Soviet Union, Europe, Latin America, and beyond. ORT schools and job training programs support thousands of educators who teach core STEM (Science, Technology, Engineering & Math) and general subjects and facilitate Jewish experiences that enable students and families to participate in a vibrant Jewish life.

Key Responsibilities

• Set priorities for and oversee production of key marketing materials highlighting the work of ORT – Annual Review, brochures, flyers, and videos to promote ORT programs and events
• Design fundraising multi-channel campaigns that speak to donors in different demographics (age, geography)
• Create messaging for direct mail, email, social media and website that reflects a fresh, relevant image for ORT
• Build ORT’s recognition as a leader in our key focus areas of education and training, Jewish life, and global responsibility by for developing an accurate, values-based narrative that positions World ORT as a global influencer
• Working with global communications team, produce articles, presentations, videos and materials for ORT leadership to use in meetings and fundraising pitches
• Work closely with regional fundraising staff to understand their marketing and communications needs and ensure materials are of highest quality and are effective
• Manage the ORT brand’s integrity ensuring its consistent “umbrella” presence across all ORT channels
• Strong understanding of various social media platforms, their unique features, and best practices for content creation and engagement

Portfolio

• Serve as point person for addressing daily issues, problems, matters that require immediate attention
• Write and edit a variety of products including: letters, flyers, advertising, brochure copy, press releases, speeches, annual reports, web content, newsletters and more
• Serve as primary point of contact for the CEO & heads of other departments
• Serve as Marketing lead for Philanthropy
  • Campaign Event Marketing Management
  • Fundraising Messaging Creation
  • Marketing Materials Creation
  • Donor Stewardship/Cultivation Planning & Implementation
• Interact with Board of Directors and engage them in strategy and planning

Supervision and Operations Oversight

• Budget Setting and Management
• Use department data and analytics to determine measures of success and set marketing strategy and pivots
• Supervise the Assistant Director of Marketing